Every PPC company worth their weight in salt should be doing these tasks on a regular basis. But if you’re new to PPC or would like a brief insight into what PPC companies actually do the below will help.

Running keyword reports identifies good and poor performing keywords. By looking at these reports you should be able gain learnings to manage bids, exclude keywords and obtain ideas on how to restructure your campaign. I suggest you set up automated reports so you can look at the information on a daily, weekly and monthly basis.

You can also run a search query report to find keyword exclusions and additions to your campaign. These are useful reports because they show actual search terms and the performance of those terms. Again I suggest you automate these, so you can review them every week.

If you are running on the content network you can actually check performance of domains and sub-domains, so be sure to check this out within Adwords. It’s crucial that you look at the performance of all placements within your content network campaign and exclude or focus on certain sites appropriately.

You should also be using analytics for your Adwords optimisation. So assuming you have it linked you should be running custom reports to identify key performance opportunities. This is especially useful if you are running an ecommerce site.

So there you have it a few basic insights into some of the things that go into running a PPC campaign. If you would like BDR to provide you with additional information drop us a line or give us a call.